Job DetailsJob LocationScotts Valley Headquarters - Scotts Valley, CAPosition TypeContractorEducation Level4 Year DegreeSalary Range$24.00 - $32.00 HourlyTravel PercentageNoneJob ShiftDayJob CategoryMedia - Journalism - NewspaperDescriptionSummary of Job Duties: The Social Media Ads Manager is responsible for developing, implementing, and managing targeted ad campaigns across various social media platforms to maximize engagement and conversion rates. This role entails optimizing ad performance through strategic scheduling and continuous monitoring, managing Google Ads campaigns, conducting keyword research, utilizing Google Analytics for tracking and analyzing website traffic, and executing Pay-Per-Click (PPC) advertising strategies to enhance brand visibility. The ideal candidate possesses extensive experience in social media advertising, proficiency in ad management tools, and a strong educational background in marketing or a related field.Specific Job Duties:Enhanced Engagement: Help develop and manage targeted ad campaigns that significantly boost user interaction across various social media platforms.Optimized Ad Performance: Continuously monitor and strategically schedule ads to maximize their effectiveness and conversion rates.Effective Google Ads Management: Conduct thorough keyword research and manage Google Ads campaigns to drive relevant traffic and conversions.Detailed Analytics: Utilize Google Analytics to track and analyze website traffic, providing actionable insights for improved campaign performance.Successful PPC Strategies: Execute Pay-Per-Click advertising strategies that enhance brand visibility and achieve high ROI.QualificationsMinimum Qualifications Required:BA in Marketing, Advertising, Business, or related field3+ years of professional social media marketing and platform ad management experienceProficiency in Google Ads and conducting keyword researchAdvanced skills in tracking and analyzing website traffic using Google AnalyticsProven track record of growing and retaining social audiencesExperience in executing Pay-Per-Click (PPC) advertising strategiesSkills and/or Training Desired:Experience in executing Pay-Per-Click (PPC) advertising strategiesAbility to develop and manage targeted ad campaignsStrong analytical and strategic thinking skillsEffective communication and teamwork abilities Threshold Enterprises
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