Job Description
PRIMARY DUTIES:
Manage and lead pay-per-click (PPC) sales strategy for domestic sales channels (Amazon, Walmart Marketplace, eBay, Wayfair, etc.). Plan, manage, A/B test, and execute PPC campaigns (sponsored products, brands, videos, display), including strategy development, organization, optimization, and campaign reporting.
Refine keyword lists to create campaigns that drive consumers to Zippo and Case products. Implement successful bidding strategies and effective keyword management.
Utilize bid management tools (Pacvue & Amazon Advertising) to keyword harvest, create rule-based optimizations, analyze competitor performance, share of voice information, etc. Measure ROI, drive results, and help grow each channels business.
Harvest and monitor keyword bids, account daily and monthly budget caps, impression share, ROAS, ACOS, and other account metrics.
Manage pay-per-click budget allocations across sales channels. Define channel and campaign spending levels while optimizing to reach targeted ROIs. Assess spending limits. Provide recommendations on budget gaps and performance levels.
Monitor analytics dashboards, reports, and keyword reporting tools. Recommend areas of improvement and importance while communicating these to management.
Utilize insights reports through Salsify for search share and product pages.
Assist in Amazon DSP strategy and execution. Attend calls and performance reviews with the Amazon teams.
Develop the strategy for our Amazon Store and Amazon Posts program. Execute programs to drive traffic and sales. Report and measure the effectiveness of changes while making recommendations on improvements.
Assist with Amazon Attribution campaign set ups and performance tracking.
Coordinate paid search campaigns with promotional opportunities including deals, new product launches, etc.
Analyze search reporting, demographic, and market basket data to inform decisions to target new customers and increase conversion rates.
Provide SEO recommendations and improvements to keywords to boost organic traffic rankings and sales performance. Execute approved recommendations across channels.
Develop and execute SEO improvements that will drive results while keeping up to date on industry trends.
Help improve operational efficiencies with key accounts such as Amazon.
Attend monthly PPC trainings with software reps and webinar trainings to keep up on industry updates.
Assist international subsidiaries/distributors with Amazon Advertising help from PPC campaigns to Amazon storefronts.
Keep pace with search engine and PPC industry trends and developments.
Assist with any advertising campaign effort for sales channel activities.
Attend planning meetings with customers as needed.
Assist with other duties as assigned.
EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS: Minimum of bachelor’s degree in Business related field or the equivalent business-related experience
Demonstrated Proficiency with Microsoft Office Suite (Word/Excel/PowerPoint)
Knowledge of AX operating system preferred
Minimum 2+ years of experience working with Amazon Advertising
Experience with Amazon Advertising and other online sales channels
Experience with PPC software tools such as Pacvue preferred
DSP experience preferred
***This position is a full on-site position, located in Bradford, PA. This position is open to remote work for candidates residing greater than 45 miles from Bradford, PA. Preference will be given to candidates who are willing to relocate to Bradford.***
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor. Zippo Manufacturing Company
Job Tags
Remote job, Relocation,