Job Description

Your mission We are seeking a skilled and results-oriented PPC (Pay-Per-Click) Manager to join our higher education company. As a PPC Manager, you will play a critical role in developing and executing strategic paid search campaigns to promote our educational programs, drive student enrollment, and enhance our brand visibility. Your expertise in PPC advertising and data analysis will contribute to the success of our digital marketing initiatives. This is an exciting opportunity to make a significant impact on our student recruitment efforts and overall business growth. Your profile

1. Develop and implement PPC strategies for student recruitment: Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies.
2. Manage PPC campaigns and budgets: Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrollment targets.
3. Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions.
4. Monitor and analyze campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrollment.
5. Implement landing page optimization strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates.
6. Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns.

• Bachelor's degree in marketing, advertising, or a related field (preferred)
• Proven experience as a PPC Manager or in a similar role, preferably in the higher education industry
• Proficiency in Google Ads, Bing Ads, and social media advertising platforms
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
• Familiarity with analytics tools such as Google Analytics and conversion tracking
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams.

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